Brompton Bicycle

🇬🇧 London, United Kingdom


PROBLEM STATEMENT

Brompton, a premier bicycle manufacturer that builds the world’s coolest foldable bike needed help with their digital strategy. Plagued by a bespoke landscape with duplicate datasets, the need to consolidate and more efficiently digitize their customer strategy became a top priority. Especially given their global expansion!



SOLUTION

With the help of Salesforce and Kliqxe, Brompton went live with a mix of Consumer Goods and Manufacturing cloud solutions, coupled with integration to several mission critical systems including ERP. Today there is a real-time view of the dealer network and retail execution processes to improve sell-through to consumers. In addition, Brompton has a view on Order history, serialized assets and who they’ve been sold to, who’s been invoiced, who’s paid…and who hasn’t, all within the same platform.



PROFILE OF THE ENGAGEMENT

• 10+ Countries

• 80+ Users


SALESFORCE

• Consumer Goods Cloud

• Manufacturing Cloud


INTEGRATED TO

• Infor CSI

• Docebo

• DocuSign

• Outlook

• Real time shipping through Zenkraft (Salesforce AppExchange)