Brompton Bicycle partners with Kliqxe to create the new source of truth in Customer Experience

charlessigmon
Apr 22, 2022
1 min read

Updated: Feb 28

ABOUT BROMPTON

Since 1975, Brompton is a premium and unique bicycle manufacturer focused on city dwellers needing foldable bikes. Brompton’s bikes are still mostly handmade and popular worldwide for their unparalleled engineering.

🇬🇧 London, United Kingdom

CHALLENGE

Brompton, a premier bicycle manufacturer that builds the world’s coolest foldable bike needed help with their digital strategy. Plagued by a bespoke landscape with duplicate datasets, the need to consolidate and more efficiently digitize their customer strategy became a top priority. Especially given their global expansion!

SOLUTION

With the help of Salesforce and Kliqxe, Brompton went live with a mix of Consumer Goods and Manufacturing cloud solutions, coupled with integration to several mission critical systems including ERP. Today there is a real-time view of the dealer network and retail execution processes to improve sell-through to consumers. In addition, Brompton has a view on Order history, serialized assets and who they’ve been sold to, who’s been invoiced, who’s paid and who hasn’t, all within the same platform.