Connected by binder, driven by Salesforce - How fragmented data turns into unified insights
- kliqxemarketing
- 4 days ago
- 2 min read
ABOUT BINDERFranz Binder GmbH & Co. Elektrische Bauelemente KG, a specialist in circular connectors, operates in automation, medical, and measurement industry sectors. This family-owned business employs ≅2,000 people worldwide and serves a global customer base. |  |
🇩🇪 Germany
CHALLENGE
binder’s sales teams faced major challenges in centralizing and accessing customer data across multiple international subsidiaries. Critical information was fragmented and stored in various places, including SAP, emails, Excel sheets, and different folder structures. Without a unified system, response times slowed down and it became difficult for sales teams to efficiently act on customer requests. Additionally, limited transparency across subsidiaries resulted in duplicate inquiries and inconsistent handling of customer interactions, hindering collaboration and visibility at a global level.
SOLUTION
binder’s new setup integrates the entire lead-to-quote process, seamlessly connecting Salesforce with SAP for real-time access to quotes and order data. This change greatly improved how well the company manages its relationships with customers. Sales teams have immediate access to the latest information, can respond to questions faster, and work together more efficiently on large international projects. Salesforce introduced a new, structured way of working, enabling proactive lead and opportunity management.
As data maintenance becomes part of regular operations, they are already harnessing the benefits of centralized insights. Weekly tracking now supports new KPIs to improve forecasting for production planning and sales alignment.
PARTNER VALUE
binder and Kliqxe built a solid partnership based on open communication, shared goals, and a commitment to results. Their deep CRM expertise, especially integrating Salesforce with SAP, ensured a smooth implementation reflecting real-world sales team needs.
Their practical understanding of sales processes, paired with strong project management and a hands-on approach, enabled the project team to translate complex requirements into user-friendly solutions. Kliqxe is a trusted partner for the organization's ongoing platform evolution, supporting future optimization to help scale sales excellence globally.
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IMPLEMENTATION
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Our partnership with Kliqxe was truly collaborative and built on trust and shared goals. Their deep expertise in SAP integration and their strong understanding of how to leverage Salesforce for real business value made all the difference. Moritz Trippel, Team Lead Digital Business Transformation
Reach out to Richard Keglmaier today to learn more about Kliqxe and how they can help you with your next Manufacturing deal!